Analytics and Data-Driven Game Design

Project Brief

"In this coursework, you will demonstrate your understanding of iterating and designing games using data and analytics. Using data to design and iterate on your work should come at every stage of your coursework production.

You are required to develop a 2D/3D game with minimum of two levels and a User Interface. Your game should go through at least three iterations. The changes you make to your game at each iteration should be based on qualitative and quantitative (hooks) data that you collect through playtesting.

You will summarise and visualise your market analysis, data collection, data analysis, interpretation, and insights into a report that you will submit as part of your coursework. In this module, you will be assessed based on your individual work and therefore, you must work on your own."


Task 1 - Portfolio

Task 2 - Report


Learning Outcomes:

By the end of this module the student should be able to:


  1. Incorporate player data collection into the design and implementation of game mechanics, levels, and interfaces.
  2. Interpret player behaviour and decisions through collection and analysis of player data.
  3. Act upon this analysis to consider improvements for retention, balance, difficulty, and user experience.

Report PDF

DES308 Video Evidence

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